INPUT-OUTPUT ANALYSIS
communicating and controlling
Controlling and documenting the media response of your media activities. The input-output analysis shows you if and to what extent information forwarded to the media has been picked up and which communications and PR activities have generated which reports in the media. You will be able to name the successes and deficiencies of your media and public relations, and you can identify potential. The analysis serves as performance evaluation and optimisation and above all as indication for the shaping of your future media and public relations.
Sample Chart input-output analysis
Self- and press-initiated reports over time (n=653)
Optimising and identifying the potential of media and public relations. The input-output analysis aims at dividing the media coverage into self-initiated reports (contribution of the company) and press-initiated reports (contribution of the medium) and allocates the self-initiated reports to the company's communications activities (press release, press conference, study, interview etc.) or to single business units. The effectiveness of each activity can thus be evaluated, and the outcome can serve as basis for comparison. Moreover, the analysis shows which media and journalists have reported how often and in what way about your company.
Sample Chart input-output analysis
Degree of Press Release Transformation (n=70)
ARGUS takes on the monitoring of your media response during the agreed period of time and extracts the main content. The mentions of all companies to be compared are analysed separately. The implementation by ARGUS guarantees a neutral and objective analysis.
Do you have any queries? Please do not hesitate to contact us on +41 (0)44 388 82 10,
analyse@argus.ch or via the contact form.
