REPUTATION ANALYSIS
Reputation is key
Reputation is vital for corporate success - key media influence public opinion and also shape the reputation of a company to a large extent. Furthermore, stakeholders' image of a company has an impact on their actions. A good reputation is crucial for the loyalty of stakeholders and plays an important role as differentiating factor from competitors. Reputation becomes increasingly important for corporate action. Due to the media's tendency to scandal-mongering when it comes to "hot" topics such as managers' salaries or company takeovers, companies have no choice but to monitor and measure their reputation.
Sample Chart Reputation Analysis
Reputation Index per Driver (subject areas influencing reputation) over time
Identify your reputation in the media comprehensively and clearly - the objective of the Reputation Analysis by ARGUS is to thoroughly reflect the image of a company in the media. The analysis reveals potentially critical issues as well as favourable topics for your firm at a glance. The Reputation Analysis represents a strategic tool for the executive board and forms part of the reputation management of a company.
Sample Chart Reputation Analysis
Overview Dimensions and Drivers of Reputation
Objective Evaluation
We read, watch and listen to your media reports from the perspective of an average and objective reader. Thus, the Reputation Analysis reflects the impression of an average reader who has read the articles about a company. The implementation by ARGUS guarantees a neutral and objective analysis.
ARGUS takes on the monitoring of your media response during the agreed period of time and extracts the main content. The mentions of all companies to be compared are analysed separately. The implementation by ARGUS guarantees a neutral and objective analysis.
Do you have any queries? Please do not hesitate to contact us on +41 (0)44 388 82 10,
analyse@argus.ch or via the contact form.