Added value from the floods of information
All the services which generate added value for our customers on the basis of the floods of information across all media channels (print, online, radio, TV, social media and news agencies) can be found in the Media Analysis section. By the means of different types and tools of communication controlling, company-specific and communication-related insights are gained to support you in your everyday business.
Each one of your communication activities aims at a clear target! Whether it is in your media and public relations or in other areas of marketing and corporate communications. The monitoring and analysis of the output achieved is a central part of systematic and continuous communication controlling. The visualised insights gained from your media response analysis support the establishment and improvement of communications strategies or the reporting of results achieved through targeted communication and media work.
Individual analyses in a modular design
Media analyses are no standard products. Their content varies depending on the objectives regarding the necessary key figures and insights. A media response analysis takes places for specific business sectors, companies, brands, persons, products or services and the resulting images. An analysis can be conducted on only one occasion or over an extended period of time. You receive the results as a report or as an overview in the Media Cockpit, visually processed and commented.
Individual, personal support by experienced project managers
Proximity to our clients is our credo. Our Project managers accompany every step of the analysis, from the outline to the presentation of the results, and are available at all times to consult you.
Our services are based on the scientific principles of the content analysis, whereby long-term quality assurance can be guaranteed.
Media response analysis is the traditional standard product for recording quantitative media coverage. The quantitative media response achieved is reflected across all different media and channels based on the number of articles, the figures for circulation and reach, the equivalent advertising value and other structural data such as publication types and language regions.
Issues Monitoring identifies issues in the media which are relevant to the company. This systematic analysis highlights the context in which the company and its products or services are reported. It provides the basis for professional issues management.
The input-output analysis is an effective tool for determining the success of communications activities. The analysis shows whether the information targeted at the media has been used and to what extent and how the content communicated is passed on. This highlights the media effectiveness of individual activities and can be used to derive potential for improvement.
The benchmark analysis provides a comparison with the media presence of a competitor company and highlights whether market-specific benchmarks have been achieved. This integrative analysis compares various characteristics of the media response achieved (e.g. evaluation, degree of own initiative, etc.) directly with those of the competition.
Objective analysis – the key to success
We are an independent partner with over 20 years of experience in providing a solid basis for informed sponsorship decisions. Our clients include sponsors, rights holders and marketers. We use media analysis, market research and consultancy services to help sponsors to select an appropriate sponsorship platform, monitor their objectives and use the sponsorship medium effectively and efficiently. Rights holders and marketers use our data to show sponsors the benefits of sponsorship. They also use it for the acquisition of new partners and to provide assistance with contract negotiations and pricing. We provide the basis for successful sponsorship management.
The analysis of the coverage of a sponsorship platform and its sponsors in the media is an indispensable part of sponsorship evaluation. We measure the amount of media coverage of your sponsorship platform and provide you with information on the size of the audience reached. In order to assess the sponsor coverage, we evaluate quantitative and qualitative factors across all media (print, radio, TV, online and social media) and use it as the basis for calculating a realistic financial assessment of your sponsorship.
We analyse the media response to your platform (event, club, league, association, athlete, etc.), irrespective of whether it appears in the media for one day or for several months. We monitor the entire media landscape in Switzerland on a daily basis, covering print, radio, TV, online and social media, and we provide the key data required to evaluate the media pressure generated, including the number of articles or broadcast duration, reach, and the number of contacts generated by the reports.
We measure the visibility of the sponsor’s logo and provide you with a financial evaluation of the logo presence and the underlying data from the analysis. The presence of the sponsor is evaluated according to quantitative and qualitative factors. We take into account factors including the size of the logo displayed in the media. This approach enables us to provide you with a realistic equivalent advertising value for your sponsorship commitment.
We examine the effect of your sponsorship activities on your target group in terms of awareness, affinity, image improvement and willingness to purchase. Our market research studies are tailored to your individual requirements, and they provide valuable insights for your strategy and action plans.
Our data-driven consultancy service ensures that we help you to optimise the use of your resources. We advise sponsors on strategy optimisation and the selection of sponsorship commitments, and we help rights holders and marketers to find potential sponsors. Our consultancy service converts data into specific measures and recommendations for action.
Our team has extensive expertise in sponsorship evaluation. We are well aware of the diverse requirements of our customers and can therefore provide bespoke advice and customised solutions. We apply a consistent methodology to all media types in accordance with international standards relating to the evaluation of sponsorship platforms and commitments. Our sponsorship evaluation service is neutral and objective, and therefore equally valuable for sponsors, associations and agencies.
Keep up with the world of advertising
We scour Swiss advertising on your behalf and analyse your daily coverage, and that of your competitors, in print advertisements. ARGUS ad monitoring provides you with up-to-date access to promotional activities in Switzerland. From one-off advertisements to national promotional campaigns, our advertising monitoring service provides comprehensive and essential information for your communication planning.
Fast and custom-made
We conduct bespoke advertising-related monitoring assignments throughout Switzerland and can cater for your every requirement, including point-of-sales investigations, direct mail surveys, and logo selection.