We provide an overview

  • The most comprehensive media monitoring programme in Switzerland: highest coverage of print, radio, TV, online and social media channels.
  • Experienced expert readers and modern search engine technology, in operation seven days a week
  • Top quality due to decades of experience in “Search & Find”
  • International media monitoring with a unique network of correspondents
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Media in the frame

ARGUS provides full, bespoke and up-to-date information about all relevant events, along with the respective reports from key Swiss and international media outlets.
The ARGUS media monitoring programme is unique in terms of its depth and breadth, and provides optimum coverage. Don’t miss out on any crucial reports... We provide an overview of your media coverage.
As little as possible but as much as necessary – this is our motto and our definition of customer-oriented service. Our expert readers, who have decades of experience, read hundreds of publications and platforms every day to provide you with key information from a wide range of media, from newspaper articles to tweets.

 

 

Monitoring programme

We provide neutral and comprehensive monitoring of all channels

Print, radio, TV, online and social media. The scope of our services is unique in Switzerland.

Zeitschriften Print media
Radio Radio stations
TV TV stations
Web Online news
Blog Social media
Nachrichtenagentur News agency

ARGUS gives you access to the most comprehensive and detailed range of media , and you also benefit from a reading programme that has been constantly maintained and extended over decades.

Zeitschriften Print media
Radio Radio stations
TV TV stations
Web Online news
Blog Social media
Nachrichtenagentur News agency

ARGUS has the most comprehensive monitoring programme in Switzerland, with more than 3,300 print media.
The programme covers content from the daily and weekly press, special interest and leisure magazines, along with specialist and corporate press.

 

 

Zeitschriften Print media
Radio Radio stations
TV TV stations
Web Online news
Blog Social media
Nachrichtenagentur News agency

With over 20 national and regional TV stations, and over 30 radio stations, we provide a high level of coverage of audiovisual media. 
We are the only provider in Switzerland that delivers summarised and edited radio and TV broadcasts. 

 

 

Zeitschriften Print media
Radio Radio stations
TV TV stations
Web Online news
Blog Social media
Nachrichtenagentur News agency

Thanks to our media monitoring programme with over 60,000 websites, you will always be up to date with worldwide reports about your brand, services, products and competitors. This vast monitoring programme includes more than 2,000 websites from Switzerland and over 59,000 from around the world. We extract the relevant information from more than 1 million articles published on these sites on a daily basis. In addition to 'traditional' websites (news sites), our programme also includes websites of NGOs, authorities, associations and many other institutions.

 

 

Zeitschriften Print media
Radio Radio stations
TV TV stations
Web Online news
Blog Social media
Nachrichtenagentur News agency

Thanks to our unlimited access to the Twitter stream (Firehose), we catch every single tweet. The international social media monitoring includes public Facebook and Google+ posts, YouTube contents, Instagram pictures and videos as well as Tumblr interactions. More than 17 million blogs from all over the world complement the offer.

Our monitoring programme comprises the 100,000 most active Swiss Twitter accounts as well as 6,500 Swiss blogs so that national contents can be followed with ease.

 

Zeitschriften Print media
Radio Radio stations
TV TV stations
Web Online news
Blog Social media
Nachrichtenagentur News agency

A lot of the content, e.g. from newswire articles (sda) or specific websites, is only available in revised form through ARGUS. We have the largest online reading programme in Switzerland.

Express

Prompt information seven days a week

Our express service provides you with an early-morning bulletin about what the media is reporting. We read the key dominant media for our express service customers before publication, which means that you stay one step ahead of the game. 
You can book this service for a single day, several days, or take out a permanent subscription from Monday to Sunday.

 

 

Press review

As little as possible, but as much as needed

We send you an e-mail with the edited and summarised data pertaining to your current media response on a daily basis.
We select the most important articles and arrange them for you in a compact press review. In regular contact and consultation with you, we establish the relevant criteria for the selection of your articles. The focus is on reducing your media response to what is important without losing out on relevant information.
We offer a specific layout, but are also happy to support you in finding the solution you are looking for. 

 

Delivery modes

All your media information when and how you want it

You can customise how and when your information is delivered. Our delivery options are flexible and can be tailored to your specific requirements. You can opt to receive several e-mail updates per day, or three bulletins a day to your intranet in XML format – no problem! You choose how to access your articles – on a mobile device, via RSS feed, or in printouts sent by post.

The ARGUSavenue all-in-one platform enables you to specify whether you wish to be proactive in accessing your information, or if you would prefer to have it delivered automatically.  ARGUSavenue

Metadata

Put your media response into the proper context quickly

Is the basic data from clippings not enough for you? ARGUS provides maximum information to help put the found content into its proper context. 

Metadata 

Our information management experts ensure that all the additional metadata you require for each clipping is reliably seized and checked.
This includes title checks (headlines) and the separate recording of article subheads and leads. These additional metadata in combination with ARGUSavenue enable you to open up new opportunities in your PR work. Find out more about ARGUSavenue here:

If required, we can add specific individual criteria to all the reports in your media response.

Evaluation

Even the very best automated sentiment analysis reaches its limits when complex linguistic features such as irony or cynicism appear. ARGUS staff members carry out evaluations to ensure that every nuance of meaning is included in an accurate global assessment.

Categorisation 

You don’t just want to evaluate your reports, but also assign them to different categories? We can define and apply up to three category trees, each with five hierarchy levels.

Focus on key aspects

Highlighted keywords help you to navigate through the content quickly.
Our bespoke search technology and unique production process offer the perfect solution:
Store your key search terms in our system and receive and overview of the relevant hits highlighted in colour.

 

 

 

Equivalent Advertising Value (EAV)


The EAV indicates the value of a report in Swiss francs (CHF).
For print media , the value in francs reflects the cost of an advertisement of equal size in the relevant medium. This is based on the gross price for placing an advert in the relevant medium.


For online articles, the value in francs is calculated in relation to the daily price for an average advertising banner on the relevant websites. The number of page visits and the cost per thousand (CPT) are used as a basis.

 

Research

The further back we can look, the further ahead we can see


In conjunction with Swissdox, subsidiary company of  Schweizer Mediendatenbank (SMD), ARGUS provides access to its entire media archive. Find out what was written about a topic, company or product in Swiss print and online media over the last ten years, or even further back.

 

International

Unlimited media monitoring – one partner


ARGUS has been collaborating with other media monitoring services all over the world since the very beginning. 
In addition to the most comprehensive monitoring programme in Switzerland, ARGUS – being a member of FIBEP, the International Association of Press Clipping Bureaus – also has access to a worldwide network of correspondents for international media monitoring. This allows us to simultaneously provide you with your national and international media response, and you also obtain a quick and comprehensive overview of the results of your global media and public relations.