Media Intelligence – grouping, refining and distributing information
We view Media Intelligence as the provision of an individually customisable interface as a central information hub. Information from print, radio, TV, online and social media can be combined, processed, analysed, distributed and archived. We support you with a range of tried and tested functions and a clearly structured design. The platform is called ARGUSavenue.
The all-in-one platform has been newly programmed from scratch and incorporates the proven expertise of ARGUS. This password-protected environment with a range of permission levels allows for targeted and efficient processing of a wide range of central communications tasks.
ARGUSavenue for increased Media Intelligence
The new ARGUSavenue all-in-one platform is a professional, efficient and comprehensive monitoring and information management tool that can cope with a multitude of complex customer requirements.
It provides clear, centralised management of your media response, and facilitates straightforward and flexible processing. The platform supports relevant information from all media channels (print, online, radio, TV, social media and news ticker). The information is processed, analysed, distributed and archived. We support you with a range of tried and tested functions and a clearly structured design – the most effective solution for integrated media monitoring!
New functions make your everyday work easier
ARGUSavenue opens up new ways of processing your content.
In addition to tried and tested functions from existing solutions, our machine analysis functions are a key development for the rapid evaluation of text content. These functions include the automatic summarising of similar articles, and sentiment analysis, which allows for an automatic evaluation of positive and negative articles for the first time ever.
The Dashboard contains a comprehensive graphical representation of selected articles and media data. The selection of elements can be adjusted to meet the individual requirements of the user. Whether it is at entry level or the graphical display of a prior search in the archive, the interactive graphics combine all the important data and show them as a snapshot or over time. The individual articles can be accessed directly by drilling down on the graphics.
The core of ARGUSavenue is the monitoring environment.
Individually configurable views are a prerequisite for efficient management of the daily flood of information. All articles from print, online, radio, TV and social media can be viewed simultaneously. Channel-specific differences are taken into consideration. For print articles, both the OCR text and a PDF file containing the original layout are available. If required, a streamed copy of audio and video reports can be included in the delivery. Hyperlinks are used to link articles found in the online search for news and social media to the original article. If required, you can use the content to create and save finished articles with a click of the mouse. If you require other sources in addition to the ARGUS content, you can simply integrate them in the form of RSS feeds.
A clever, intuitive filter function ensures that you only ever see articles that you are interested in. With just a few clicks of the mouse, you can delve deeper into the details and consolidate your hits on the clipboard. Information can be tagged, evaluated, categorised and sent to a pre-defined list of recipients
Extensive functions are available for processing content, including the creation of press reviews, newsletters, dossiers, and export options. You can select the required articles for these functions with a simple click of the mouse.
The procedure can also be fully automated for recurring newsletters. This is based on a saved filter and a detailed sending schedule (time/recipients).
The Media Contacts environment in ARGUSavenue provides a tool for managing the details of journalists and newsletter recipients. It is based on a comprehensive database containing some 17,000 current addresses of Swiss journalists. You can add your own addresses to establish and save individual distribution lists. The additional function enables you to send press releases or newsletters from the monitoring environment.
The various ARGUSavenue services are managed in the Work environment. These include structure data such as tags or filter lists. All dossiers, press reviews and an overview of existing newsletters can be found in the Work environment. A clear overview of documents and deliveries is displayed in the Contacts environment.
Search topic management contains keywords and search profiles for searches in online news and social media channels. This allows you to adjust keywords directly in the online media and react instantaneously to developments in your new areas of interest.
Machine analysis functions are another development that ARGUS has incorporated into ARGUSavenue. These analyses facilitate the quick evaluation of text content and provide you with important information.
Sentiment analysis provides a means of automatically analysing the tonality of articles and gives you a clear idea of the dominant mood in the media. You can also add company names, products or services for additional evaluation.
Similar articles can be automatically grouped together for you to keep a clear overview of all your articles.
A built-in interface allows external data to be integrated into ARGUSavenue. You can achieve this easily using RSS.
ARGUSavenue provides the option of importing individual articles or adding your own addresses to existing contacts.
Of course, data can also be exported from ARGUSavenue. Various formats are available (Excel, XML, CSV, etc.).
A well thought-out system for your information requirements
ARGUSavenue replaces the existing ARGUS platforms. The software, which has been newly developed from scratch, both enables the integration of the existing products in a single environment and provides the ideal starting point for further development in the years to come. Important benefits for customers include the simplification of everyday working processes and conscious openness to external data.
Open to new ideas – your own data can be incorporated into ARGUSavenue
Virtually no media monitoring company can analyse all possible media content and sources for the customer. This is why ARGUS has decided to make its system as open as possible to third-party data. This includes adding links to sources ordered from other suppliers, along with content contributed by customers themselves (e.g. via an RSS feed). There is also a focus on options for connecting to other data sources, such as those from market research or public access databases (known as open data).
“The journey of a thousand miles begins with a single step” (Lao Tze)
By launching ARGUSavenue, ARGUS is taking its first important step. We are already working hard to improve existing functions and define new modules. To ensure that we continue to develop as efficiently as possible, ARGUS has set up an internal IT development team, and external partners are also on hand to provide specialist expertise. We can only achieve the excellence we are striving for if users provide us with feedback. We therefore encourage you to share your ideas and suggestions with us.